Job Details

We are building a tech platform to electrify this two-wheeler market, currently responsible for more than 4% of the world’s GHG emissions. Our mission is to accelerate the energy transition and democratize the benefits across emerging markets in Africa, Asia, and Latin America. With a focus on East Africa as a starting point, The company is building a new energy ecosystem with ground-up development of a fundamentally better electric motorcycle and associated battery swap network to drive a better experience for our customers. We are looking for audacious, creative, and committed people to join us on this important mission. You will be joining a bold team consisting of leading engineers, operators, and entrepreneurs hailing from companies that include Tesla, Apple, Google, SRAM, Ola Electric, Dott, LiveWire, Lucid, Bolt, Microsoft, SafeBoda, Sun Mobility, among many others.

What we are looking for

We are seeking a dynamic and strategic Marketing Manager to lead their marketing initiatives and support the growth of our electric motorcycle brand across Kenya. The ideal candidate will have a strong blend of strategic thinking, creative problem-solving, and hands-on execution skills to build brand awareness, drive customer engagement, and support sales growth. A deep understanding of both online and offline marketing channels, particularly within the Kenyan context, is essential.

What does the job involve

• Marketing Strategy: Developing and executing comprehensive marketing strategies to enhance brand visibility and drive customer acquisition in Kenya, leveraging both digital and traditional channels such as radio, billboards, and community outreach programs.
• Viral Content Creation: Designing and producing engaging, shareable content tailored to resonate with Kenya’s diverse audiences, with a strong focus on creating viral moments within the boda boda communities.
• Innovative Campaigns: Conceptualizing and executing bold, innovative marketing campaigns that capture attention and generate excitement, especially targeting boda boda riders and communities.
• Campaign Management: Planning, implementing, and managing multi-channel marketing campaigns, including digital platforms, social media, radio, outdoor advertising, events, and traditional media to maximize reach and impact.
• Community Engagement: Building strong relationships within the boda boda communities through grassroots marketing efforts, partnerships with key influencers, and activation events that foster brand loyalty.
• Brand Development: Strengthening the company’s brand identity and ensuring consistent messaging across all marketing channels, both online and offline.
• Market Research: Conducting in-depth market analysis to identify trends, customer insights, and the competitive landscape within Kenya to inform marketing strategies.
• Partnerships & Events: Building and managing relationships with key partners, influencers, media outlets, and stakeholders. Organizing events, product launches, roadshows, and community engagement activities across diverse regions in Kenya.
• Data-Driven Insights: Analyzing marketing performance metrics from both online and offline campaigns and providing actionable insights to optimize strategies and improve ROI.
• Team Collaboration: Working closely with the sales, product, and operations teams to align marketing efforts with business goals, ensuring a cohesive approach across all touchpoints.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of marketing experience, preferably within a consumer-facing brand.
• Experience working with both online and offline marketing strategies in Kenya.
• Prior experience in community engagement and grassroots marketing is a plus.
• Experience managing marketing budgets and partnerships.

Benefits

• Competitive salary based on experience
• Company sponsored healthcare plan.
• Join a world class team of engineers, operators, and entrepreneurs from across the globe

How to Apply

Click here to apply: https://forms.gle/thTXFAzZLmgzHFFe9