Jobs

In today’s digital age, it’s tempting to let Artificial Intelligence (AI) do everything — including writing your CV.
After all, it’s quick, convenient, and gives the illusion of professionalism. But here’s the truth: AI-generated CVs are getting candidates disqualified — fast.

At Keth Africa, we’ve reviewed hundreds of CVs from applicants who used AI tools, and one thing stands out:
they all sound the same. Recruiters can spot them instantly — and when your CV doesn’t reflect your authentic experience or voice, it loses impact.

Here’s what’s going wrong:

Lack of Personal Context
AI tools don’t understand your unique career journey. They often create generic summaries that don’t connect your achievements to real business outcomes.

Misaligned Job Relevance
Many AI-generated CVs include keywords — but not strategy. They mention skills without showing how they were applied or achieved results.

Inaccurate or Over-polished Content
Recruiters now cross-check CV details against LinkedIn profiles. Overly polished, robotic phrasing raises red flags — especially when it doesn’t match your actual experience.

Missed Structure and Flow
A great CV tells a story. AI may list duties, but it rarely structures them around impact — the problem, solution, and outcome that make your experience stand out.

What Works Instead

The best CVs are crafted, not generated. They combine strategy, storytelling, and structure — bringing out your real achievements in a clear, professional, and human way.

Start by:
Highlighting measurable outcomes (Did you reduce turnover? Improve efficiency? Lead a change initiative?)
Structuring your achievements around Problem → Solution → Result
Aligning your CV with your target roles, not just your past ones
Keeping language professional, but authentic — your CV should sound like you

The Bottom Line

AI can support the process — but it can’t replace strategy and personalization.
When your CV feels “too AI,” it stops sounding like you — and hiring managers can tell within seconds.

At Keth Africa, we’re seeing this trend every day — talented professionals missing opportunities because their CVs don’t truly represent them.
If you’re not sure whether your CV strikes the right balance, it might be time for a professional review and refresh.

Let’s help you structure a CV that speaks for you — not for an algorithm.

Reach out to kethafrica@gmail.com or call +254 742 118 284